Ubisoft CEO Yves Guillemot has stated the percentage of paying players for its PC
retail products and its free-to-play content is approximately the same. Speaking to GamesIndustry
, Guillemot noted that only about five to seven percent of freemium players buy into content, which he said is the same as its retail PC
product because they have a "93-95 percent piracy rate."
Guillemot also said that free-to-play games are normally cheaper to produce and distribute, since they use existing assets and avoid boxed distribution costs, but the product still needs to fit the audience.
"We also take content which we've developed in the past, graphics etc, and we can make cheaper games and improve them over time," he said. "What's very important is that we change the content and make it a better fit to the customer as time goes on."
Ubisoft has become notorious for staggered releases
between its console and PC
launches, along with blatantly lying
about the topic of PC
delays - and let's not even discuss the draconian DRM headaches
.Ubisoft CEO claims 93-95% piracy rate on their PC products
originally appeared on Joystiq
on Wed, 22 Aug 2012 08:30:00 EST. Please see our terms for use of feeds
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